awareness and performance strategies

As a digital marketing strategist, I manage the full lifecycle of multi-channel campaigns, from planning and implementation to optimization, evaluation, and final billing. I plan and implement multi-channel campaigns that are tailored to achieve both awareness and performance goals. I select platforms based on campaign objectives, target audience, budget and business requirements. For awareness campaigns, I use different channels to maximise the reach and relevance of the brand. For performance-orientated campaigns, I place additional emphasis on accurate tracking and implement retargeting where possible. By incorporating on-site metrics, I continuously refine campaigns to improve ROI and conversions and use insights from user interactions to guide optimisation efforts.

The task was to plan and implement comprehensive digital marketing strategies that effectively balanced awareness and performance objectives to suit the target. This included developing targeted campaigns across multiple channels, creating accurate tracking and optimisation protocols and carrying out pre-launch content testing to ensure maximum impact. The aim was to achieve measurable results and fine-tune every aspect of the campaigns to maximise reach, engagement and conversion.

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executing comprehensive digital marketing strategies

I was in charge of planning and implementing various strategies and oversaw several important aspects:

• end-to-end campaign management: Led campaigns from initial planning and design through implementation, continuous optimization, and final evaluation, ensuring each phase aligned with strategic goals and client expectations.
• awareness-driven campaign design: Developed targeted strategies to reach key demographic groups using programmatic advertising, social media platforms, and location-based ads to boost brand visibility and engagement.
• performance-optimized campaign strategy: Implemented campaigns with precise tracking and retargeting capabilities, incorporating on-site metrics to guide real-time adjustments and maximize conversion efficiency.
• pre-campaign content review: Before campaign launch, reviewed content against best practices and provided strategic feedback to maximize campaign effectiveness, ensuring messaging alignment and engagement potential.
• evaluation and billing: Conducted thorough evaluations of campaign performance, analyzing key metrics and delivering insights to guide future strategies. Managed final billing to ensure transparent and accurate financial reconciliation.

The digital marketing strategies delivered measurable success, achieving notable results across awareness and performance campaigns. These results highlight the effectiveness of strategic planning, precise execution, and continuous optimization.

success in awareness and performance campaigns

Two notable examples illustrate the success of these strategies:

awareness campaign for visana
The “Save your Friends” campaign for Visana was highly successful in boosting visibility and engagement. Through targeted efforts, the campaign achieved:

• A 13% increase in unaided brand awareness, rising from 12% in 2020 to 25% in 2021.
• Strong TikTok engagement, with a one-day brand takeover generating almost 40% of the campaign’s total traffic.‍

performance success in healthcare
For a healthcare company, I implemented a targeted performance strategy that resulted in a 45% increase in applications compared to the previous year, marking the campaign as a significant success in attracting qualified candidates.