product development and market entry

As co-founder of Noubrain, I was responsible for developing and implementing a brand strategy that positions the company as an innovative force in the healthcare sector. In doing so, I designed a clear corporate identity (CI), including a logo and a consistent visual language to effectively communicate the health-promoting properties of hydroxytyrosol. By designing a user-friendly website and a targeted multi-channel marketing strategy, Noubrain was able to build significant brand awareness within the first few weeks of launch. Complemented by organic and paid campaigns on platforms such as Meta and Google Ads, a strong online presence was created to support the brand on its way to a leading position in the health and wellness market.

The task was to develop and execute a brand identity for Noubrain from the ground up. This involved creating a meaningful corporate identity, designing a logo that emphasizes brain health, building a user-friendly website, and implementing cohesive brand guidelines. The goal was to establish a credible, health-focused image that highlights Noubrain’s expertise in cognitive wellness and positions it distinctively within the competitive health and wellness sector.

key implementation steps for noubrain’s brand development

I led the branding and design effort, overseeing several key aspects:

• brand identity development: Created a cohesive corporate identity (CI), featuring a logo that emphasizes brain health with a tree resembling a brain, conveying Noubrain’s focus on cognitive wellness.
• website and e-commerce design: Built a user-friendly website with integrated E-commerce functionality to clearly present product benefits and ensure a smooth, informative, and seamless purchasing experience.
• multi-channel marketing strategy: Implemented a marketing strategy across organic and paid channels, with targeted campaigns on Meta and Google Ads to drive traffic, increase visibility, and foster engagement.
• social media management: Established and managed Noubrain’s social presence on LinkedIn, Facebook, and Instagram to connect with the target audience and build brand awareness.
• content creation and educational marketing: Developed content on Hydroxytyrosol and broader health topics, positioning Noubrain as a knowledgeable authority in the wellness sector.

The brand development for Noubrain achieved measurable success, enhancing the company’s visibility, credibility, and engagement. Key results highlight the effectiveness of the new brand identity and marketing strategy across digital channels.

120+ followers and increased traffic post-launch

The brand development efforts for Noubrain delivered strong early results:

• social media growth: The LinkedIn page gained over 120 followers in just a few weeks, reflecting strong initial interest in the brand.
• increased engagement: Organic and paid strategies resulted in higher engagement on social platforms, establishing a solid base for future growth.
• website traffic: Paid campaigns effectively drove initial traffic to the website, boosting brand visibility and laying the groundwork for conversions.
• consistent brand presence: The cohesive CI/CD ensured a unified brand experience, making Noubrain easily recognizable across all digital channels.