rebranding attackera agency
Attackera, a well-established marketing agency, needed a full rebranding to modernize its outdated identity and better reflect its dynamic services. The goal was to create a fresh, cohesive brand image that stands out in today's competitive market.
Project overview
As part of the comprehensive rebranding for marketing agency Attackera, I developed the corporate design (CD) from scratch, including logo design and a visual guideline for the website inspired by the keywords retro, space and neon. These guidelines have shaped a unique aesthetic that positions Attackera as a modern and dynamic brand. In addition to the logo, I designed creative posters for events such as Mario Kart tournaments and hand-drawn Christmas cards that emphasise the agency's team spirit and personality. The result is a consistent and engaging visual identity that presents Attackera in a uniform and professional way across all channels and makes the brand stand out in a highly competitive environment.
Execution
The task was to lead and execute a comprehensive rebranding for Attackera. This involved developing a fresh corporate identity, creating a new logo, redesigning the website, and establishing cohesive brand guidelines. The goal was to craft a modern, dynamic image that reflects Attackera’s innovative spirit and sets it apart in a competitive landscape.
crafting a modern brand identity
I led the rebranding effort, overseeing several key aspects:
- development of a new ci/cd: Established comprehensive brand guidelines inspired by the themes of retro, space, and neon, which informed color schemes, typography, and imagery. These guidelines created a cohesive and recognizable brand presence across all platforms.
- logo redesign: Designed a new, modern logo that embodies Attackera’s professionalism and innovative spirit, enhancing its appeal in the market.
- website redesign: Began by crafting wireframes to outline the website’s structure and user journey, followed by high-fidelity mockups that defined the look and feel. In November 2022, we launched a fully revamped website focused on a user-friendly experience and clear communication of the agency’s services.
- creation of marketing materials: Designed a suite of assets, including dashboard design, presentation templates, and creative posters for events, such as Mario Kart tournaments. Additionally, I hand-drew Christmas cards to highlight the agency's unique team culture and produced an advertising video to enhance brand visibility and engagement.
- website documentation: Authored an in-depth website documentation guide, providing clear instructions for future updates and maintenance to maintain brand consistency and streamline content management.
Results
The rebranding of Attackera delivered measurable success, enhancing the agency’s visibility, reputation, and brand consistency. Key results demonstrate the effectiveness of the new identity across digital and client-facing channels.
rebrand success: 17% traffic boost in two month
The rebranding produced significant results:
- growth in website traffic: Following the website's relaunch in November 2022, user numbers grew by approximately 17% within the first two months, indicating a positive impact and increased visibility.
- enhanced brand perception: Clients and partners provided positive feedback, perceiving the new design as more modern and professional.
- consistency across marketing channels: The new CI/CD ensured a unified brand experience, making Attackera easily recognizable across all platforms.
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