webdesign for triglan

Triglan required a modern and adaptable website to showcase its product range while improving user experience. The original Swiss website was fully coded and lacked a CMS, making updates and modifications possible but requiring significant effort and technical expertise. Additionally, critical product information was missing, and there was no direct link to online sales platforms like Coop.

To address these challenges, I redesigned Triglan’s websites (triglan.ch and triglan.com), focusing on a streamlined and intuitive user experience. The project aimed to make the websites more flexible, informative, and sales-oriented.

redesign of triglan's website

I led the project with a focus on UI/UX optimization, delivering the following:

• cms integration: Built new websites using WordPress and Elementor, enabling effortless updates and scalability for future needs.
• ui/ux design: Created a clear, intuitive structure to simplify navigation and improve the overall user experience.
• product information: Comprehensive product details were added to serve as a reliable source for internal and external users.
• sales integration: Integrated a direct link to the Coop Online Shop, facilitating seamless purchasing and supporting sales growth.

enhancing usability and visibility

The new websites achieved significant improvements:

• increased sales opportunities: The Coop Online Shop integration created a direct path to purchase, driving potential revenue.
• enhanced user experience: The redesigned interface improved navigation and accessibility for users.
• flexibility: The CMS allows internal teams to update content efficiently, reducing time and effort.
• improved product transparency: Detailed product information builds trust and provides a comprehensive resource for customers and partners.