i'm Andrea Zelic, a
digital marketing expert
With a background in business administration, I successfully transitioned into marketing, where I honed my skills in developing strategic and creative solutions, including website design and visual concepts, for various industries.
My Expertise
In the course of my professional career, I have developed extensive expertise in the following areas:
digital marketing
Extensive experience in the development, implementation and optimisation of marketing campaigns, particularly in the area of programmatic advertising, social media and performance marketing.
strategic consulting
Advising companies in the areas of marketing strategy and campaign optimisation, with the aim of creating effective marketing strategies, increasing brand strength and maximising campaign performance.
branding
Creating cohesive brand identities that capture a company’s essence and communicate its values effectively. From logo design to brand guidelines, I craft visual concepts that strengthen brand recognition and resonate with target audiences.
webdesign
Designing user-friendly and visually appealing websites with a focus on UI/UX principles. I create intuitive, functional, and accessible digital experiences that meet user needs while aligning with business objectives.
Product development
Overseeing product development with a focus on user needs, branding, and market positioning. I ensure seamless execution from concept to launch, delivering solutions that align with business goals.
project management
Managing projects from planning to evaluation, ensuring alignment with objectives and delivering measurable results, as shown in awareness and performance-driven campaigns.
About Me
I am Andrea Zelic, co-founder of Noubrain GmbH and a passionate creative. My day-to-day work revolves around digital marketing, product development and strategic consulting. With my background in marketing and my experiences in webdesign, I set companies on the road to success by developing innovative campaigns and user-friendly designs.
In my spare time, I fully embrace my creative side by drawing all kinds of artwork, including character designs, fantasy illustrations, and humorous drawings inspired by pop culture, movies, and original puns. My work combines strategy and creativity, with a clear focus on making projects unique and effective.
If you're interested, feel free to explore my Instagram profile or check out my online web comic to see more of my creative work.
My past experience
An extract of my previous professional stations.
My educational background includes a BSc in Business Economics with a focus on Business Administration and General Management, completed at ZHAW between 2014 and 2017, including a semester abroad at the University of West Florida in 2016. From 2018 to 2020, I earned a MSc in Business Administration with a specialization in Marketing at ZHAW, complemented by a semester abroad at Concordia University in Montreal, Canada, in 2019.
2024 - Ongoing
Noubrain GmbH
2021 - 2024
Attackera AG
2020 - 2021
Manthano GmbH
2018 - 2019
Danexo AG
2017 - 2018
UBS AG
My publications
Publication:
Henry Stewart Publications - Oct 1, 2021
Publication:
Springer Verlag - Apr 1, 2021
My portfolio
This collection highlights key projects where I’ve applied my skills. Each project demonstrates a tailored approach to achieve client goals.
